Change Communication Strategy & Key Stakeholder Messaging
Connect & Engage
Success Components
SmartStart
Clarity on what you want to achieve; who needs to know, understand, and act to make it happen; how we’ll learn what will move them to act; and where to start.
Discovery
Your audiences’ dreams, desires, fears, motivations and anxieties, their current assumptions and beliefs about your change initiative and about themselves, and the language that resonates and repels.
Resistance Mapping
How the 5 Psychological Triggers that Make Change Hard impact your change initiative and your audience’s receptivity to it, where the likely pockets of resistance and openness are, and who influences whom among your key audiences.
Mine the Essence
We keep digging to find the essence of your message, polish the rough ideas, and refine strategy, messages, and materials for your change initiative.
Artifacts Excavation™
Through our proprietary Artifacts Excavation™ Process, we identify, unearth, and replace “artifacts” that undermine trust and increase “friction” because they reinforce the status quo and conflict with the change you’re communicating.
Design, Deliver, Measure, Repeat
We test, refine, implement, measure effectiveness and adapt the messages, materials and tactics throughout your organizational change journey so they stay fresh and relevant.
Success Stories
Explore Our Case Studies
-
Strategic Clarity in a Family Foundation
How we supported a generational board transition, culture transformation, and strategic clarity with a place-based family foundation.
-
Developing Mid-Level Leaders
How we boosted retention and promotion readiness of mid-level managers, resulting in a 68% ROI, through a scalable leadership development and training program.
-
Leading System Change for Economic Justice
How we facilitated the internal transformation necessary to lead the successful reinvention of this city’s workforce system.
Ready for Change
Communicate Clearer
Successful change initiatives require clear, compelling communication, sustained over time. Let’s discuss your change initiative, its communication challenges and how we’ll help you overcome them.