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CSR Communications

CSR Communications

Change Management. Reinvented.

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    • Change Management Capacity Building
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Change Communication Strategy & Key Stakeholder Messaging

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Success Components

SmartStart

Clarity on what you want to achieve; who needs to know, understand, and act to make it happen; how we’ll learn what will move them to act; and where to start.

Discovery

Your audiences’ dreams, desires, fears, motivations and anxieties, their current assumptions and beliefs about your change initiative and about themselves, and the language that resonates and repels.

Resistance Mapping

How the 5 Psychological Triggers that Make Change Hard impact your change initiative and your audience’s receptivity to it, where the likely pockets of resistance and openness are, and who influences whom among your key audiences.

Mine the Essence

We keep digging to find the essence of your message, polish the rough ideas, and refine strategy, messages, and materials for your change initiative.

Artifacts Excavation™

Through our proprietary Artifacts Excavation™ Process, we identify, unearth, and replace “artifacts” that undermine trust and increase “friction” because they reinforce the status quo and conflict with the change you’re communicating.

Design, Deliver, Measure, Repeat

We test, refine, implement, measure effectiveness and adapt the messages, materials and tactics throughout your organizational change journey so they stay fresh and relevant.

Success Stories

K Spring

“CSR Communications is extremely knowledgeable about their craft and the nonprofit sector. They offered tools, talking points, and techniques that helped dispel myths and connect more clearly with our constituents. We felt well-prepared for communication with funders and stakeholders. They were equal parts directive (when needed) and flexible. Not only did we accomplish the goals we’d set forth, but we also learned so much. It was a capacity-building opportunity for us.”

— Kimberly Spring

Director of Research and Evaluation, Annie E. Casey Foundation

S Maynard

“Our new messages really resonate with all our key stakeholders – from Fellows to alumni, Hill staffers and Members of Congress to partners. It was great to see lots of different heads nodding as I spoke at our annual awards ceremony – using our new messages throughout. It’s like everyone can see themselves in these messages and hears something that speaks to what’s important to them.”

— Shannon Maynard

Executive Director, Congressional Hunger Center

Kate Shearer

“CSR Communications brought clarity, insight, and structure to our sustainability case study development. Their recommended stakeholder engagement resulted in greater efficiencies and increased credibility with our multiple audiences.”

— Kate Shearer

Director, Sustainability & Corporate Social Responsibility Operational Excellence, Sodexo

Explore Our Case Studies

  • Strategic Clarity in a Family Foundation

    Strategic Clarity in a Family Foundation

    How we supported a generational board transition, culture transformation, and strategic clarity with a place-based family foundation.

    View Project

  • Developing Mid-Level Leaders

    Developing Mid-Level Leaders

    How we boosted retention and promotion readiness of mid-level managers, resulting in a 68% ROI, through a scalable leadership development and training program.

    View Project

  • Leading System Change for Economic Justice

    Leading System Change for Economic Justice

    How we facilitated the internal transformation necessary to lead the successful reinvention of this city’s workforce system.

    View Project

View All Case Studies
Ready for Change

Communicate Clearer

Successful change initiatives require clear, compelling communication, sustained over time. Let’s discuss your change initiative, its communication challenges and how we’ll help you overcome them.

Book a Call

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CSR Communications

Manage change better. Strategy, leadership, and communications for organizational change without the pain.


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info@csrcommunications.com

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202-871-6018

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