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[Executive Forum] When You Change What People Do, You Change Who They Think They Are: Leading Role Redefinition in the Human-Machine Era

Join peer executives for a candid conversation about one of the hardest change management challenges leaders face right now: telling people their jobs are changing in ways they didn’t ask for and may not trust.
When: Wednesday, July 16 @ 11:00 am ET
Where: Live via Zoom
The Reality: Organizations everywhere are rethinking what humans should do versus what machines should do. The Washington Post reported this month that companies are fundamentally reexamining how work gets deployed as AI agents move from tools to active participants in workflows. That’s the easy part to name. The hard part is what happens to the people sitting across from you when you tell them their role is changing. It challenges identity, status, and security. Change isn’t automatically easier just because the business case is sound.
Why It Matters: Most organizations are treating role redefinition in the AI era as a workforce planning or technology problem. When you layer AI onto unchanged roles, you get overwhelmed people. When you eliminate roles without addressing the human fallout, you get resistance, attrition, and the quiet departure of your best people. When you redesign roles but skip the change management work, you get compliance without commitment. None of those outcomes delivers the ROI you’re counting on.
Bottom Line: You can design the right roles, but if you can’t bring your people through the transition, the design doesn’t matter.
During this forum, you’ll join peer executives to discuss:
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Why role redefinition in the AI era triggers a deeper identity threat than most leaders anticipate, and what change-capable leaders do differently to move people from fear to ownership
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What it actually takes to build genuine buy-in for AI-driven role changes, especially when the generations making up most of the workforce are somewhere from AI-skeptical to AI-resistant
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How leading organizations are sequencing the human work: what has to happen with your people before, during, and after roles change, and where most leaders get the order wrong
This forum is for you if you’re already rethinking roles and responsibilities in light of AI and want to make sure you don’t lose your people in the process. It’s also for you if you’re sensing resistance you can’t quite name, if your change communications around AI feel like they’re landing flat, or if you want to get ahead of this before the identity disruption shows up in your engagement scores and your retention numbers.
The Value Is Being in the Room
The Next Big Thing Executive Forum brings together small groups of C-Suite executives and senior leaders for off-the-record, peer-to-peer, idea-exchange conversations. We cover topics essential to defining, designing, and successfully realizing your “next big thing,” whether it’s a new strategic initiative, internal policy shift, or significant organizational transformation. We charge no fee to participate and make no sales pitch at the event. To honor our “off-the-record” commitment, we do not make recordings available.

